Website strategy, design & development

Make it easier
for customers
to choose you.

You do good work. It shouldn’t take a visitor three tabs to figure that out. I plan, design and build websites that say what you offer plainly, give people a reason to trust you, and make the next step easy.

Adam Thomas Janes. Strategy in the thinking. Character in the details.
J&T Auto Service website with a car-trouble headline, a Call J&T action, and a strip of repair services
Live client websiteJ&T Auto Service“I like the colors and it’ll be helpful to my customers.” Jeremy, J&T Auto ServiceSee how it was built Visit the live site (new tab)
The thinking behind the work

A clear website makes choosing you easier. When people have to piece your story together, they move on. I start with your customer, clarify the message, then design a distinctive experience with a clear next step.

Selected work

Work with
a point of view.

The right experience grows from the people it needs to reach. Distinctive digital experiences and practical websites—each designed around the people who use them.

A closer look / J&T Auto Service

Small decisions.
A clearer journey.

Good design helps people find their way. Explore three decisions that connect a driver’s question to the right next step.

Under the surface
J&T Auto Service website with a car-trouble headline, a Call J&T action, and a strip of repair services
Loading website preview…
J&T Auto Service / Live website

Start with the driver. Not the diagnosis.

Choose a decision above to see the thinking behind the interface.

Ways to work together

Where should
we start?

You don’t need a technical brief.
Start with what your business needs. Small improvements and larger website projects are both welcome. Best for owner-operated businesses, local services and independent creators.

How the work moves
  1. 01

    Clarify

    Understand your business, customers, and the next action.

  2. 02

    Create

    Shape the message, design, and working website.

  3. 03

    Deliver

    Test, refine, and hand off a dependable result.

Adam Thomas Janes
A person, from the first conversation to the final detail.
Behind the work

Hi, I’m Adam.
I connect the dots.

Between what your business does and what your customers need to understand.

Most websites aren’t failing because of bad design. They’re failing because a stranger can’t quickly answer two questions: what do you do, and why should I trust you? That’s the problem I solve. I plan, design and build websites in Tiffin, Ohio — custom frontends and WordPress — starting with your customer and working back to the page.

I came to the web through print deadlines that don’t move. Four recurring publications, 156 weekly editions, one production designer. I brought that habit here: structure first, then the details, then testing.

2011Bachelor’s in web development2014Four publications, one production designer2018Camp Perry communications lead
Working together / What to expect

A real conversation. A clear way forward.

Not sure what needs fixing yet? That's a perfectly useful place to start. We can begin with your goals and what's happening on your current site—no technical brief required.

01 / A person, not a ticket number

You work directly with me.

I handle the strategy, design and development conversation personally. You'll know who's making the decisions and building the work.

02 / The right kind of build

Custom frontend or WordPress.

The technology follows your needs: a custom-built experience where that makes sense, or WordPress when ongoing content updates are important.

03 / No mystery handoff

We plan for what happens after launch.

Before work begins, we'll discuss content, approvals, hosting, updates and the level of ongoing support you actually need.

Tell me what you're working on
Before we begin / Room for questions

A little less
guesswork.

It can be hard to know what a website project involves. You may be wondering about time, cost or whether you’re ready. Start here.

Is this going to turn into a hard sell?

No. Tell me what’s going on and I’ll tell you honestly whether I can help. If a different fix suits you better, I’ll say so.

Do I actually need a whole new website?

Maybe not. You may need a clearer message, a simpler route through the pages, or a few technical fixes. We start with what is getting in the way. A scoped review can set priorities before you commit to a bigger project, and we agree on its scope and fee first.

How long does a website take?

A typical website takes about a week of build time once your content and approvals are in. Larger or more custom projects take longer. You’ll have a timeline before paid work starts.

What will it cost?

It depends on the pages, the content and how custom the build needs to be. After we talk, I quote a fixed price. You’ll know the cost, scope and timing before paid work starts.

What if I don’t know what to ask for?

You don’t need a technical brief. Tell me what your business does, what customers struggle to find or understand, and what you wish worked better. That is enough to begin a useful conversation.

Will I be able to update the website myself?

That’s decided before the build. WordPress suits regular content updates; a custom frontend suits a more specialized experience. We’ll talk through what you need to change, who will handle it, and what support you want.

What happens after I get in touch?

I read your message and reply by email. We start with your goals and your current situation. If there’s a useful way to work together, we discuss scope, timing and cost before paid work starts. You see exactly what will be sent before anything goes out.

Your next step

Good work.
Starts here.

What should your website make easier for your customers? Start there. You may be wondering if this turns into a hard sell. It doesn’t. Tell me what’s going on, and I’ll tell you honestly whether I can help.

adamthomasjanes@gmail.com419-341-8519Tiffin, Ohio · Remote projects welcome

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