Camp Perry
Commissioned · InGenesis · 2018–2020 · Now managed by the client
One destination. Different reasons to visit.
A website and guest communication system bring lodging, events, directions and arrival information into one connected experience.
Through InGenesis, 2018–2020: identity, photography, responsive WordPress website, maps, floor plans, brochures, reservation emails and guest information.
Open archived interface image Historical work through InGenesis, 2018–2020. The current external website may have changed since this contribution. Archived materials are presented as historical artifacts.
A guest journey extends beyond the website.
Historical web, email and orientation materials show how several touchpoints can support one visitor experience.
Is this the right place for my visit?
Give different visitors different paths.
Lodging guests, wedding parties and conference organizers bring different questions. Dedicated information helps them find the relevant details without assembling the whole picture themselves.
The WordPress website organized accommodation, event and practical information into distinct paths.
What do I need to know before arriving?
Carry the experience into the inbox.
Guest emails bring reservation and arrival details together. The website’s job continues in the information a guest actually uses before a visit.
Archived email layouts show reservation fields, check-in guidance and location information.
How do these pieces fit together?
Design the whole communication system.
Identity, photography, web pages and guest materials share visual and informational cues, while each artifact serves a different practical purpose.
Consistent identity and production connect digital and physical guest touchpoints.
Follow the details.
Open full artifact (new tab)
Open full artifact (new tab)
Open full artifact (new tab)