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Crystals & collectibles / Case study

AM’s Mystical Treasures

Live website

An invitation to explore. A clear place to shop.

“This is absolutely stunning! I love the detail and vibe, it’s perfect!!”

Ann, AM’s Mystical Treasures

A collector’s gallery connects distinctive objects, a personal business story, and live shopping on Palmstreet.

My contribution

Website design and development connecting collection imagery, brand storytelling and an external shopping destination. The site introduces the business while purchases remain on Palmstreet.

View live website (new tab)
AM’s Mystical Treasures collector’s gallery, with a golden crystal, product imagery and a Palmstreet shopping linkView live website
Website / interface evidence

Live-site status is documented in the project’s launch record. Product availability and transactions belong to Palmstreet; this website is not an inventory or checkout system.

Independent business / A human connection

Give a collection context—and a clear next step.

The website introduces the person and story behind the products, then clearly hands shopping to Palmstreet.

01
The customer’s question

What kind of collection is this?

Let the objects set the tone.

Distinctive collection imagery gives the opening a sense of discovery while the headline explains the gallery’s purpose.

In the interface

Optimized product imagery and responsive layouts support the visual narrative.

02
The customer’s question

Who is behind the business?

Connect the collection to its owner.

The business story adds human context to the products, making the website more than a collection of object photos.

In the interface

The story has its own place in the page structure and navigation.

03
The customer’s question

Where do I buy or join a live sale?

Keep the shopping destination explicit.

The website provides a clear route to Palmstreet rather than suggesting that purchases happen inside the gallery.

In the interface

Named outbound shopping links preserve the distinction between browsing here and purchasing on Palmstreet.

Evidence / The work in use

Follow the details.

Earlier AM’s Mystical Treasures gallery view with product storytelling and shopping directionOpen full artifact (new tab)
Website development view · gallery and business storytelling
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