Make the good stuff easier to see.
Show people what you do, why it matters to them, what backs it up, and where to go next.
Communication before decoration.
A website that makes your business easier to choose.
You already know what makes your business good. I help your website make that clear to everyone else—what you offer, why it matters, and what to do next. Then I design and build the experience to back it up.
ATJ / SELECTED WORK01 — 06 / CHOOSE A WEBSITE
01 / 06 · Lodging & eventsCamp Perry
“Which stay or event space fits my visit?”
What I do
Make it easier to understand. Make it easier to act.
People shouldn’t have to play detective to understand your business. If the offer, the proof, and the next step are scattered around the site, even interested visitors can lose the thread. I bring those pieces together.
Build around the questions people actually bring.
Give the content, navigation, and interactions a job to do on every screen size.
Make it work beyond the mockup.
Build, test, prepare for launch, and hand over a site your team can actually use. Accessibility and responsive behavior are part of that work.
A simple place to start
You don’t need a polished brief.
Tell me what customers keep asking. Or where your current site makes you wince a little. Or what your team has trouble keeping current. We can start there and figure out the next useful move together.
- 01Tell me what’s happening.
- 02We find the decision your website needs to help someone make.
- 03I suggest a scope that fits the actual problem.
About Adam
Communication first. Craft all the way through.
I’m Adam Thomas Janes. I work across writing, strategy, design, and production because a website needs all of them to pull in the same direction. I’ve also taught college students how to make websites—which is a good way to learn that “just make it intuitive” is not a plan. I care about sites that feel like the business behind them and help real people get somewhere.
Have a website in mind?
Not sure what your website needs yet?
That’s fine. You don’t need to diagnose the website before writing to me. Tell me what people ask, where they get stuck, or what you wish the site did better. I’ll help make sense of the next step.